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The differing roles of Buying Agents and Estate Agents

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Francesca Watson and Abbie Long - Otters Home Search
Francesca Watson and Abbie Long - Otters Home Search

In the UK property market, Buying Agents and Estate Agents serve distinct roles, each representing different parties in a property transaction. Understanding their functions and the services they offer is crucial for both buyers and sellers.


Estate Agents are professionals engaged by property sellers to market and sell properties. Their primary responsibilities include:


  • Marketing Properties: Listing properties on various platforms to attract potential buyers.

  • Conducting Viewings: Organizing and overseeing property viewings for interested parties.

  • Negotiating Offers: Working to secure the best possible price and terms on behalf of the seller.

The estate agent's allegiance lies with the seller, aiming to achieve the highest sale price and favorable terms.

HomeOwners Alliance


In contrast, Buying Agents (also known as property finders) are professionals hired by buyers to represent their interests throughout the purchasing process. Their key services include:


  • Property Search: Leveraging extensive networks to identify both listed and off-market properties that align with the buyer's criteria.

  • Area Expertise: Providing insights into local markets, including information on schools, amenities, and future developments.

  • Pre-Viewing and Shortlisting: Previewing properties to curate a refined selection for the buyer, saving time and effort.

  • Negotiation: Employing market knowledge to negotiate optimal purchase prices and terms for the buyer.

  • Transaction Management: Coordinating with solicitors, surveyors, and other professionals to facilitate a smooth purchasing process.


Buying agents are particularly beneficial for clients who may be relocating, have limited time, or are seeking properties in competitive markets.


A notable distinction is that while estate agents focus on achieving the best outcome for the seller, buying agents are dedicated to securing the most favorable deal for the buyer. This buyer-centric approach ensures that clients receive tailored advice and access to properties that may not be publicly advertised.


In summary, while both estate agents and buying agents are integral to property transactions, their roles are inherently different. Estate agents advocate for the seller to achieve the highest possible sale price, whereas buying agents represent the buyer, striving to secure the best property at the most advantageous terms. Engaging a buying agent can provide buyers with expert guidance, access to exclusive properties, and a strategic advantage in the purchasing process.


For more information please contact Otters Home Search


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